Dive Summary:

• Tiffany & Co. has launched an enhanced version of its e-commerce website at Tiffany.com, which includes a bevy of new features for online shoppers.
• Among its new features, the site focuses on creating a more interactive experience with zoom capabilities and views of rings on models' hands.
• Other content will allow shoppers to view Tiffany & Co. merchandise in various dining and entertainment settings.

Dive Insight:

Tiffany’s decision to re-launch its ecommerce site comes as major retailers are revamping their web content to focus on more interactive content and enhanced shopping features for consumers. The new site follows suit of the recent trend and will include enhanced zoom capabilities when viewing photos, and other enhanced website features.