These days it seems like just about every retailer and brand under the sun has a subscription or boxed service of some kind. Think Rent the Runway Unlimited, J.C. Penney's Big and Tall box or even BarkBoxes for your pet.
Subscription and boxed service models have erupted over the last few years across retail categories to offer customers more curated and personalized experiences, including at small independent retailers. It's been a winning model for e-commerce companies like Stitch Fix and an interesting experiment for major players like Amazon, Target and the Gap.
Such services are certainly a play at convenience for busy consumers, but that may not be enough. Cancel rates are high, depending on the category, and many retailers are still figuring out exactly how to address the reverse logistics complexities it sparks. So are subscription services a lasting model for the industry?
Here's what you need to know.
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5 retailers making moves in subscription services in 2018
This year, many retailers have launched either updates to current boxes or entirely new offerings, with particular popularity in the kids category. Read More »
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Are subscription services viable for independent retailers?
Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty. Read More »
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30 minutes with Rent the Runway's CEO
Jennifer Hyman is leading retail into the sharing economy with well-oiled logistics and a truly disruptive model — one where customers are encouraged not to buy anything. Read More »
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The bite in BarkBox's retail gameplan
Pet retail is growing, and much of that newfound strength is coming from startups with data-driven personalization and customer service at their cores. Read More »
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FabFitFun, Pinterest launch top trends box
The boxes feature items from the social media site's "Pinterest 100" list of most trendy items, for a partnership that aligns "perfectly." Read More »
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Startup subscription service Billie raises $6M
The female-focused competitor to Harry's and Dollar Shave Club held a second funding round to meet growing consumer demand. Read More »
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Subscriptions demonstrate momentum — but also pitfalls
A surprising number of people signing up for beauty, clothing and meal kit subscriptions feel guilty about it, so there's a lot of pressure on retailers to demonstrate their value. Read More »
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Nearly 40% of subscribers ultimately cancel services
Consumers are most loyal to subscription services like Amazon Subscribe & Save, Dollar Shave Club and JustFab, according to a new report. Read More »
