Dive Summary:
- Polaroid announced that it will open 10 new 'experiential retail stores' in 2013, with the first location opening this February in Delray Beach, Fla.
- The "Polaroid Fotobar" stores will focus on turning consumer pictures into artwork.
- On-site technology will allow customers to digitally transfer files and have them printed and shipped, incorporating a variety of materials and framing options.
From the press release:
Polaroid will use the 2013 Consumer Electronics Show (CES) as a platform to announce its plans for a series of experiential retail stores where consumers can quickly and easily liberate their favorite images from the confines of their digital devices and turn them into museum-quality art. Polaroid Fotobar stores will be the first of their kind retail destinations designed to capitalize on the meteoric rise in people taking pictures. These cool, hip, experiential stores will make the process of turning peoples’ best pictures into cherished pieces of art both rewarding and fun. ...