Dive Summary:
- On Thursday, H&M unveiled its new e-commerce site established exclusively for American consumers for the first time.
- The site will offer typical in-store items, as well as exclusive online-only apparel and the new H&M Home Collection on the new site.
- To celebrate the launch in the U.S., the retailer has announced plans for a pop-up shop in New York City for August 22, giving consumers a peek at what the online site has to offer.
From the article:
The fast-fashion retailer is also partnering with top bloggers across the nation, one representing each state through a user-generated contest titled, “50 States of Fashion.” The bloggers will ask their readers to tag their personally curated looks from their hm.com purchase on Instagram, enlisting themselves into the search for America's top H&M look.
