Dive Summary:
- The apparel company Brooks Brothers has opened its new 26,000 sq. ft. flagship location at Union Square in San Francisco.
- The new location is modeled after the iconic former flagship location on Madison Ave in New York City and now becomes the second largest retail outlet in North America.
- The new four story brick-and-mortar location will offer a full line of men and women’s clothing as well as several dedicated store-in-store sections.
From the article:
The Red Fleece label for men and women is located on the mezzanine. The fourth floor is decked out with dark mahogany paneling and antiques. The cash desk serves as a coffee bar and lounging area, and there is even a pool table. Many of the stores fixtures and decorations are antique, in keeping with Brooks Brothers’ heritage. ...