Dive Brief:
- Further enhancing its mobile shopping experience, Best Buy is releasing a redesigned mobile app in the coming weeks with more personalization and discovery features, the electronics retailer announced Tuesday.
- Best Buy is providing its My Best Buy Plus and My Best Buy Total members exclusive deals, personalized offers and push alerts for “relevant deals.” The company will introduce a digital wallet feature to make it faster and easier to complete purchases. Best Buy is also introducing a feature that will let customers check in at stores, access their rewards and use their member benefits via a QR code, the company said.
- Best Buy has also introduced a Shop with Videos feature with personalized video content showcasing products. The retailer also added a Best Buy Drops section, which highlights limited-time deals, and the “Yes, Best Buy Sells That” section, sharing unexpected products for sale at Best Buy, per the press release.
Dive Insight:
Retailers are continuing to refresh and launch their mobile apps. Alongside Best Buy, other major retailers like Pottery Barn, Williams Sonoma and Costco have introduced and upgraded their own mobile apps in recent months.
With its revamped mobile app, Best Buy is diving deeper into its artificial intelligence experimentation. Last month, the electronics chain said it would integrate generative AI technology into its virtual assistant tool, as well as use the tech to support customer care agents. Best Buy’s new app uses AI to tailor home screens based on a customers’ shopping history, membership status and other criteria, the company said.
“These enhancements to our app are further examples of how we’re continuing to leverage data and technology to personalize and humanize consumer electronics like nobody else can,” Brian Tilzer, chief data, analytics and technology officer at Best Buy, said in a statement. “Our customers have unique needs and preferences, and our goal is to inspire discovery of amazing new technology and ensure it truly enriches their lives, all in the most relevant, seamless way possible.”
Besides its new mobile app, the retailer has ventured into spatial computing following the launch of Apple Vision Pro. Last month, the company debuted its Best Buy Envision app for the Apple Vision Pro, which allows customers to preview 3D models of TVs, appliances and other products in their spaces before purchasing them.
Best Buy is investing more in its mobile shopping experience as it faces sales declines. In its Q4 earnings report, the company said its revenue was essentially flat year over year, declining by less than 1% to $14.6 billion, and its comparable sales fell by about 5%. Its 2023 full-year revenue dipped 6% from the previous year to $43.5 billion.
