Dive Summary:
- Besy Buy announced in a press release last week that it would expand upon a 2012 price-matching program to make its "Low Price Guarantee" a year-round policy as of March 3.
- The anti-showrooming move will apply at Best Buy's 1,000+ locations and 400+ Best Buy Mobile stand-alone stores.
- With some limitations, customers will be allowed to request pre-tax price match based on listings from competitors including Amazon.com, Apple.com, Bhphotovideo.com, Buy.com, Crutchfield.com, Dell.com, Frys.com, hhgregg.com, HP.com, HomeDepot.com, Lowes.com, Newegg.com, OfficeDepot.com, OfficeMax.com, Sears.com, Staples.com, Target.com, TigerDirect.com and Walmart.com.
From the article:
Following a holiday 2012 price-matching program, Best Buy has announced that it will adopt the initiative year-round, in an ongoing effort to end the threat of showrooming, according to a company press release. ...
