Dive Brief:

• Amazon.com announced a handful of new features available to Facebook-connected customers, including visible reviews and wish lists from friends, as well as easier purchase sharing.
• Amazon will be able to tap information on users' Facebook profiles as a result, using the data tailor recommendations for movies, books or other products.

Dive Insight:

It's not hard to see why Amazon wants to encourage customers to connect their Facebook accounts. Better recommendations and reports on who is buying what can only help them to further refine how the sell. Ahead of the holiday shopping season, the wish-list sharing may be particularly compelling. Looking ahead, greater visibility of recommendations by friends and family family members can help the e-retailer in the long run.