Dive Summary:
The location analytics company Placed released a report on 2012 holiday foot traffic for major retailers, including the following details:
- Dec. 22, also known as "Super Saturday," turned out to be the only December day in 2012 to rank as one of Walmart, Target, Toys 'R' Us, Macy's, Kohl's and Best Buy's three busiest for in-store traffic.
- Super Saturday was the busiest December day for Best Buy's foot traffic.
- For Toys ‘R’ Us in-store customers, Dec. 15 turned out to be the busiest shopping day of the month.
- Christmas Eve Target's busiest day in December.
- Of the five retailer's Placed analyzed, Kohl’s turned out to be the only one with Dec. 26 ranked among its three busiest December shopping days.
From the press release:
"... 'When taking a step back from the macro-level metrics around holiday purchasing behavior, and looking at data from a retailer level, it’s clear that a single day does not make or break a retailer’s holiday season,' said David Shim, Founder & CEO of Placed. 'With offline purchases making up over 9 out of every 10 retail dollars spent, this level of insight is long overdue in the retail space. Based on these findings, there are clear opportunities for retailers to take action to drive potential customers into stores, and to gauge their performance against other retailers in this increasingly competitive retail market.' ..."
