Using eCommerce Data to Grow Email Revenue
“We sent out Windsor Circle enabled emails and the result was a 2.38x lift from our average... It was also our single highest day of revenue thus far, since our start in e-commerce in 1998.” - Jim Knight, VP Ecommerce, Spangler Candy
Check out this brand new case study featuring Windsor Circle client Spangler Candy, a global candy retailer who manufactures 10 million Dum Dums daily. Spangler Candy recently used purchase history data to identify and win back “churning customers”, resulting in their highest online sales ever. With Open Rates of 30% (1.7 times their 2013 list avg.) and Click rates of 9.1% (2.2 times the avg.), this email campaign is just one element of an evolving customer engagement program using Windsor Circle’s “9 Pillars of Retention Automation.”
Download this free 15 pg case study and learn:
- How to thank new customers, save churning customers, and get 45%+ open rates using order data
- How to build a loyalty program, starting with an opt-in campaign, and ending with full automation
- How to maximize holiday revenue with a big spenders campaign and segmented product recommendations
- What data you need, and how to analyze it, to unlock customer lifetime value