The company is using Digby’s mobile commerce software platform. Consumers can now purchase their favorite flavors via their mobile device.

Neither Digby or Popcorn Factory returned calls in time for press.

Mobile pop
The Popcorn Factory pops more than one million pounds of popcorn per year in several gourmet flavors.

Digby provides mobile commerce services designed specifically for retailers.

Users can visit the mobile site by going to http://www.thepopcornfactory.com on their handset.

Here is a screen grab of the mobile site:

Customers can research products, view photos and read complete product descriptions.

Here is another screen grab of the mobile site:

Shoppable popcorn
Customers can shop by different categories, including by any occasion, birthday gifts, fall, Halloween and popcorn tins.

Here is a screen grab of the mobile site:

Additionally, consumers can choose to order products by phone.

When browsing by assortment, customers can select how many products they want, add them to their cart and email the items to friends and family.

Final Take
Rimma Kats, editorial assistant at Mobile Commerce Daily, New York