Papa John’s is the latest retailer to incorporate the Visa Checkout option on payments, but its full-bodied accompanying campaign is what makes the pizza delivery service stand apart.

The pizza chain is delivering valuable experiences for customers with its addition of Visa Checkout and its promotional campaign. Papa John’s is hoping to make the checkout experience more seamless on digital through Visa’s mobile pay platform, while also making sure customers are aware of it through its campaign that leans on giveaways and big name football players.

“Papa John’s is delivering a better game day ordering experience to customers nationwide with Visa Checkout,” said Steve Ritchie, president and chief operating officer at Papa John’s. “Just like our pizza, this easy checkout process is made with quality ingredients – speed, simplicity and security.”

Delivering experiences
Visa customers on desktop and mobile looking to order delivery or pickup from Papa John’s will now be able to do so with less steps during checkout. As sponsors of the National Football League, both Visa and Papa John’s brand fit into the football brand.

Pittsburgh Steelers’ Wide Receiver Antonio Brown and the New England Patriots’ Cornerback Malcolm Butler will be ushering in the new checkout platform in a new spot. The two race to their stadium to make it to the game on time while ordering pizza through their smartphones and Visa Checkout.

The campaign is meant to show customers how easy it is to use the mobile pay platform. While the checkout experience is much more convenient and streamlined by using services as Visa Checkout, many customers lack knowledge surrounding it.

Retailers and mobile pay providers need to work together to instill its convenience to customers.

Papa John’s is taking the campaign one step further by giving away a free large one-topping pizza on next purchase after checking out via Visa Checkout. The giveaway entices users to try it out and the convenience factor will likely keep them hooked.

Users will only need to sign up for Visa Checkout and input their payment information once. After that customers will only need to log in on the retailer’s platform during checkout, eliminating the need to input their credit card information every time.

Many platforms will save the log in details, preventing users from having to log in again and again.

Checking out Visa
Chick-fil-A and Wyndham Hotel Group were among the latest businesses in May to adopt Visa Checkout in an attempt to eradicate cart abandonment on mobile as competition heats up between the card network and Apple Pay for dominance in mobile online payments.

Visa made the announcement during Shoptalk 2016 that its Visa Checkout partnered with retailers Alaska Airlines, Chick-fil-A, Cole Haan, Emirates and Wyndham Hotel Group, with plans to expand more into Europe and India by 2016. With now more than 12 million customers, the mobile payment service has the possibility to give Apple Pay a real run for its money (see more).

Walmart.com, Walgreens and NFL Shop were among the previous leg of retailers implementing Visa Checkout to drive mobile conversions, with 45 percent of the solution’s users completing purchases on mobile devices.

Visa Checkout has been making significant strides in minimizing cart abandonment rates and drive sales for retailers, with users making 30 percent more purchases than the overall market. While retailers know that their traffic resides on mobile, turning those views into purchases can be difficult on the small screen, which is why many retailers such as Walmart.com and Walgreens are taking to Visa Checkout (see more).

“Visa Checkout is the perfect topping to any Papa John’s pizza order,” said Sam Shrauger, senior vice president of digital solutions at Visa. “Papa John’s already offers customers an innovative way to order their favorite pizza with their pizza builder, and we’re building on that innovation and giving pizza lovers another way to pay faster than ever.”