Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.
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Montblanc writes history with new connected pen and paper
Germany’s Montblanc is bringing the elegance of the written word to digital devices in an endeavor to keep up with consumers who now rely on typed text.
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Christian Louboutin captures multifaceted femininity for fragrance entry
French footwear label Christian Louboutin is venturing into the fragrance category after a successful entrance into color cosmetics.
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Hublot zeros in on power and film for its latest watch reveal
Swiss watch brand Hublot is taking a cinematic approach for the unveiling of its latest watch to show off the full power of the record-breaking timepiece.
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Lancel embarks on multi-city tour to mark 140th anniversary
Richemont-owned leather goods label Lancel is hitting the road for a playful exploration of its 140-year history.
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Fortnum & Mason pays tribute to British art with in-store installation
British department store Fortnum & Mason is turning its Piccadilly flagship into a contemporary gallery ahead of the Frieze Art Fair.
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Land Rover, Bear Grylls raise the stakes in product-testing mission
British automaker Jaguar Land Rover has enlisted the help of a famous adventurer to show off the convenience and easy-to-use features of its new vehicle release.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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Fragrance Du Bois, Chanel, Sotheby’s and Johnnie Walker House – Live news
Luxury Daily’s live news from Sept. 7 – Fragrance Du Bois aims for 200 boutiques by 2020; Chanel spurs individualized jewelry styling at Bergdorf Goodman pop-up; Sotheby’s ups Web access points in China via localized alliance; Johnnie Walker House amplifies Asian footprint with China, South Korea openings.
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Bergdorf Goodman, Tom Ford, Amazon and New York real estate – News briefs
Today in luxury marketing – Bergdorf’s main event: Reimagining a classic luxury setting; Tom Ford’s inner life: A director’s turmoil, depression battles and staggering talent; Decoding Amazon’s fashion ambitions; New York’s luxury real estate slowdown is spreading to other price tiers.
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What others are doing: Talbots eyes more revenue, customer engagement with Concierge in-store install
The Talbots Inc., a retailer known for classic but fashionable womenswear, will implement a new in-store mobile product called Concierge to improve the store experience and boost sales.
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How brands should measure ad engagement levels
Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day.
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