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Coca-Cola’s Fuze fuses mobile calling, selfies, video in summer blitz
The Coca-Cola Company’s Fuze Iced Tea brand is rolling out a mobile blitz for its summer campaign, including a microsite enabling fans to create selfies, send friends a phone call featuring pop culture icon Mr. T and download a variety of alarm and text tones.
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Unilever’s Axe drafts Justise Winslow to reach NBA fans on social
Unilever’s male grooming brand Axe is partnering with Duke University basketball player Justise Winslow on social media to better connect with the brand’s target demographic by tapping the excitement surrounding today’s National Basketball Association draft.
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Is Verizon’s mobile-first TV a stopgap on road to self-serve content?
Verizon’s announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
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Ford rides mobile wave into ebike app, car-sharing program
Ford Motor’s reveal of a new prototype electric bike with complementary smartphone and smartwatch applications seeks to ease urban commutes while continuing the automaker’s efforts to attract mobile-savvy millennial buyers.
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Pinterest showcases the importance of data through app success
Photo-sharing platform Pinterest increased mobile application installs by more than 100 percent through the use of deep links.
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NBA bounces into younger fan base via mobile fantasy pact
National Basketball Association franchises’ deal with daily fantasy sports application FanDuel points to basketball’s ability to attract younger, mobile-savvy fans who are increasingly drawn to fantasy sports.
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