Coca-Cola uncaps New Year’s mocktail recipe via sponsored Instagram ad
Coca-Cola is attempting to appeal to New Year’s Eve revelers by sponsoring an advertisement on Instagram that showcases a recipe for a non-alcoholic cocktail containing several of the company’s branded beverages.
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Netflix’s ads on Snapchat appeal to large, receptive audience
Netflix is tapping the influence of Snapchat and NFL content to promote its Jessica Jones series to a tech-savvy and broad market, with various advertisements in the Monday Night Football live story.
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Jack Rogers taps into summer nostalgia with Instagram post round-up
Women’s shoe designer Jack Rogers is angling for more Instagram followers by aggregating its most-liked social media uploads on its mobile-optimized site, encouraging fans to browse the summery footwear and gear up for next year’s sandal season.
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Mercedes mixes things up with heritage and cultural exploration
German automaker Mercedes-Benz is taking consumers to “the Paris of South America” in a vintage 450 SLC to highlight its maintained desirability.
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