The effort is part of a bigger strategy to drive consumer engagement. Social and mobile complement each other, therefore, using the two in one campaign proves to be effective. Bar Louie partnered with graZie Mobile on the mobile initiative.

Next round
Consumers can download the Bar Louie Mobile Drink app for free via Apple’s App Store.

After downloading the app, consumers can check-in to a Bar Louie location and post their special occasion on their Facebook wall to interact with friends.

Furthermore, consumers can search thorugh a list of their Facebook friends to send them a drink or redeem Bar Louie drinks sent to them.

Through the app, consumers are able to locate a Bar Louie location and select a drink they would like to send friends.

After the transaction is processed, the value turns into a virtual gift card allowing the guest to redeem for any menu item of their choice.

Social and mobile complement each other, therefore, using the two in one campaign proves to be effective.

Mobile efforts
This initiative shows that Bar Louie is serious about mobile.

Last year, Bar Louie used mobile bar codes on its menus to offer diners a chance to win tickets to a Carlos Santana concert.

The company partnered with Casa Noble and SpyderLynk on the mobile initiative. Bar Louie used mobile bar codes to start an active dialogue with its customers (see story).

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York