Deep Dive: Page 7
Industry insights from our journalists
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What the pandemic has cemented about Gen Z
Marketing to young shoppers this holiday season will look different — and create different winners — but much of their core values have stayed the same.
Cara Salpini • Nov. 23, 2020 -
Photo illustration by Danielle Ternes/Retail Dive; photograph by Scyther5 and Fizkes via Getty Images
'It's a violation of an implicit psychological contract': Why DTC culture issues hit hard
Many DTCs have faced criticism for workplace issues. Part of the problem may be that they promised something better.
Cara Salpini • Nov. 16, 2020 -
Photo illustration by Danielle Ternes/Retail Dive; photograph by fizkes, Nicola Katie and Urfinguss via Getty Images
Is the DTC brand aesthetic bad for business?
Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.
Cara Salpini • Nov. 16, 2020 -
Daphne Howland/Retail Dive
9 make-or-break retail turnarounds to watch in 2021
Companies in transformation and survival mode may be looking for normalcy. But the year ahead holds plenty of unknowns.
Ben Unglesbee • Nov. 9, 2020 -
Adeline Kon/Retail Dive
The decade of VC funding that shaped e-commerce and DTC brands
Direct to consumer might be the buzziest trend in retail over the past 10 years, but it's not where all the money's going.
Cara Salpini • Nov. 3, 2020 -
Adeline Kon/Retail Dive
How years of investor-friendly finance left retailers vulnerable to crisis
Public and private companies have transferred billions of dollars to their investors over the years. Could that money have saved their business instead?
Ben Unglesbee • Nov. 2, 2020 -
Can retailers reinvent holiday cheer in a pandemic?
Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy.
Cara Salpini • Oct. 26, 2020 -
Tru Kids
Life after liquidation: Why some brands thrive after closing shop and others don't
The market keeps growing for retail IP even after physical stores close. But does every dead retail brand need saving?
Ben Unglesbee • Oct. 19, 2020 -
Danielle Ternes/Retail Dive
Athletics retailers advertise diversity, but does their leadership reflect it?
Campaigns and company statements about systemic racism and women's rights abound in the athletics space. The pace of change is less certain.
Cara Salpini • Oct. 12, 2020 -
Danielle Ternes/Retail Dive
Legacy reigns at top beauty retailers. Here's why that could hurt diversity.
Promoting women to the C-suite isn't the only thing beauty brands should have in mind. They also face a reckoning over racial inclusivity.
Cara Salpini • Oct. 12, 2020 -
Danielle Ternes/Retail Dive
Bras and BB cream: Why aren't brands for women run by them?
In lingerie and beauty, a large part of the diversity battle is being fought on the highest ground: the C-suite.
Cara Salpini • Oct. 12, 2020 -
Danielle Ternes/Retail Dive
As retailers focus on diversity, executive representation is stagnant
Protests against systemic racism this year pushed retailers to take a magnifying glass to diversity, and many areas are lacking.
Cara Salpini • Oct. 12, 2020 -
Yujin Kim/Retail Dive
17 retailers that could go bankrupt as the COVID-19 era wears on
The industry is approaching a record for filings this year, and others are still vulnerable as the economy, pandemic and retail evolution take their toll.
Ben Unglesbee • Oct. 5, 2020 -
Adeline Kon/Retail Dive/Retail Dive
The enduring fan base that boosts Bath & Body Works
The 30-year-old retailer continues to drive loyalty and promise — even in a pandemic.
Kaarin Moore • Sept. 21, 2020 -
American Dream
A case for radical retail reinvention
Hudson Yards, American Dream and Nordstrom's New York City flagship all opened before COVID-19 shut everything down. But are flashy retail destinations now obsolete?
Lara Ewen • Sept. 15, 2020 -
Permission granted by Cheetah
Grocery apps get smart during the pandemic
Adoption has recently skyrocketed, and retailers are considering how to update mobile platforms that have become a critical part of the store experience.
Jessica Dumont • Aug. 4, 2020 -
Daphne Howland/Retail Dive
What the pandemic has done to Nordstrom's revamp
This was the year the retailer planned to expand its ecosystem concept and redefine the department store. Instead it's scrambling like everyone else.
Daphne Howland • Aug. 3, 2020 -
Can technology save bridal retail?
The pandemic pushed a traditional, high-touch segment of the industry to finally confront its hesitancy around digital services.
Kaarin Moore • July 29, 2020 -
Retrieved from JanSport on July 09, 2020
Back-to-school marketing takes on a somber tone under COVID-19, but carries key silver linings
Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.
Peter Adams • July 28, 2020 -
Cara Salpini for Retail Dive
Will the protests be a turning point for diversity in athletics retail?
The backlash and resulting action at top sportswear brands is a microcosm of an issue that's being tackled with renewed force in every area of retail.
Cara Salpini • June 30, 2020 -
Retailers survived the COVID-19 closures on borrowed money. Can they pay it back?
Revolver draws, bond issues, deferred rent and vendor payments — the industry racked up a slew of new liabilities because of the pandemic.
Ben Unglesbee • June 22, 2020 -
"Protest against police violence in Minneapolis, Minnesota" by Lorie Shaull is licensed under CC BY-SA 2.0
Consumers want retailers to do the right thing
Storytelling is how brands connect with customers. As protests lead to widespread demands for change, they must prove they're selling more than fairy tales.
Daphne Howland • June 15, 2020 -
6 strategies for grocers preparing for the new e-commerce future
Experts share insights into how food retailers can retool their online operations in response to the pandemic.
Sam Silverstein and Jeff Wells • May 28, 2020 -
Yujin Kim/Retail Dive
Canceled orders, delayed payments: How supplier collaboration could reverse apparel's nose dive
Stakeholders envision a future of shorter lead times, data-driven planning and cooperation with vendors.
Emma Cosgrove • May 26, 2020 -
Will anyone save Stage Stores from retail oblivion?
An all-in bet on off-price was derailed by a holiday miss and then the pandemic. If no one steps in to buy the retailer, it is destined for liquidation.
Ben Unglesbee • Updated May 26, 2020
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