Marketing


  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart to lay off or relocate 1,000 tech, product workers

    The retailer's latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.

    By May 13, 2026
  • Home Depot Men in Blazers bus
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    Courtesy of Home Depot
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    How Home Depot is crafting content on the road to the World Cup

    The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

    By Chris Kelly • May 13, 2026
  • Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Heidi O'Neill sits on a bench in front of a pale wood wall.
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    Courtesy of Lululemon
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    Is Heidi O’Neill exactly what Lululemon needs?

    Negative opinions have proliferated since she was named to the top spot, but analysts say critiques are overblown.

    By May 12, 2026
  • ThredUp cleanout bag.
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    Courtesy of ThredUp
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    Column

    The Weekly Closeout: ThredUp’s revenue jump and the interview that shook retail

    The resale platform also saw active buyers grow, while the only thing more surprising than GameStop’s bid on eBay may have been the events that followed.

    By Retail Dive Staff • May 8, 2026
  • A display at Macy's Flower Show in Chicago.
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    Kaarin Moore/Retail Dive
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    The art of Macy’s Flower Show

    The Chicago pop-up features hundreds of flowers — real and hand cut — and serves as the debut of a permanent work by a local artist.

    By May 7, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target shuffles merchandising leadership with slate of new SVPs

    The mass retailer continues to revamp its leadership team as it works to regain product authority.

    By May 7, 2026
  • A person holding a smartphone featuring Amazon join the chat.
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    Courtesy of Amazon
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    Amazon’s latest AI feature allows shoppers to interact with product summaries

    “Join the chat” enables real-time questions and answers while listening to AI-generated product summaries. 

    By Tatiana Walk-Morris • May 7, 2026
  • An Old Navy store, with a blue-and-white oval sign on a peaked false front, under a pale blue sky and puffy white clouds.
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    Daphne Howland/Retail Dive
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    Old Navy turns to retail, entertainment vet to invigorate turnaround

    Michael Francis has led marketing at Walmart, Target and Dreamworks and is now taking newly created roles at Gap Inc. and its value brand.

    By May 6, 2026
  • Exterior of a store.
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    Scott Olson via Getty Images
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    Dollar General bridges onsite, offsite retail media with new solution

    Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

    By Peter Adams • May 6, 2026
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    Brandon Bell via Getty Images
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    Target’s digital chief breaks down the retailer’s creator overhaul

    Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the winddown of a prior affiliate program. 

    By Peter Adams • May 6, 2026
  • Kids in Carter's x Umbro clothing
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    Courtesy of Carter's
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    Q&A

    Carter’s chief marketer on pairing heritage with progress

    The first creative under Global Chief Marketing Officer Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”

    By Chris Kelly • May 5, 2026
  • Imagery for Claire's "A Claire's Girl SMR" campaign
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    Courtesy of Claire's
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    Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

    “A Girl SMR at Claire's” includes ASMR filming set-ups, a Summer Sensory Shop and a presence on teen-focused social platform Coverstar.

    By Jessica Hammers • May 1, 2026
  • Block letters on wood paneling and a small sign jutting from a light stone building all read "J. Jill," above a store window.
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    Daphne Howland/Retail Dive
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    J. Jill names Coach vet as chief marketing officer

    Kimberly Wallengren, who also worked at American Eagle and Adidas, will focus on brand positioning, expanding customer reach and growing consumer engagement.

    By Howard Ruben • May 1, 2026
  • Football player Travis Hunter holding up a Heydud water shoe leaning over a body of water.
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    Courtesy of Heydude
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    Column

    The Weekly Closeout: Heydude sales decline and Lululemon dishes about Chip Wilson

    The Crocs-owned footwear brand's sales fell 12%, while the athletics company spelled out a fraught relationship in proxy documents.

    By Retail Dive Staff • May 1, 2026
  • Pedestrians walk outside a Kohl’s store location.
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    Courtesy of Kohl's
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    Kohl’s delves into AI for gift finding, aiding associates

    The retailer launched a conversational AI agent to help shoppers find gifts, and is evolving how associates engage with data using the technology.

    By Tatiana Walk-Morris • April 30, 2026
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Redefining Pacsun

    Brieane Olson talks about her book, “Co-created,” and her work as a merchant and now CEO in redefining the retailer for a new generation.

    By Retail Dive Staff • April 30, 2026
  • A delivery van drives down a rural road.
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    Courtesy of Amazon
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    Amazon Prime Day moves to June

    The e-commerce company's sales event happened in July last year. Meanwhile, Q1 earnings showed strong growth in online store net sales.

    By April 30, 2026
  • Two customers with long dark hair standing in the beauty section of a Walmart store
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    Courtesy of Walmart
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    Walmart is bringing beauty-focused store associates to hundreds of stores

    The "Beauty Expert" position, which features specialized training, is expanding this year after a successful pilot.

    By April 30, 2026
  • Storefront featuring Bath & Body Works new Gingham+ design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works names first chief brand and product officer

    Veronique Gabai-Pinsky comes to the company with decades of experience, including launching her own brand and serving as president of Vera Wang Group.

    By April 30, 2026
  • A dog and a cat surrounded by pet products.
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    Courtesy of Amazon
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    Amazon extends annual pet sale

    The promotional event is being lengthened from two days to five for the first time, starting May 11. 

    By Tatiana Walk-Morris • April 29, 2026
  • An executive wearing an orange suit presents on stage in front of a wall reading InFronts
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    Permission granted by The Home Depot
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    Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

    Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.  

    By Peter Adams • April 29, 2026
  • Customers shop at a Bed Bath & Beyond store on January 05, 2023 in Forest Park, Illinois.
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    Scott Olson via Getty Images
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    Can Bed Bath & Beyond’s Bilt partnership simplify its experience?

    The move could offer the retailer a way to make its complex collection of brands more coherent, but it falls on Bed Bath & Beyond to do the heavy lifting.

    By Bryan Wassel • April 29, 2026
  • Two people walk by a Bed Bath & Beyond store on a cloudy day.
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    Daphne Howland/Retail Dive
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    Bed Bath & Beyond CEO: AI will lead to ‘significant reduction in headcount’

    Areas impacted at the retailer could include supply chain, IT, accounting, marketing and merchandising, Marcus Lemonis told analysts Monday.

    By April 28, 2026
  • Side by side photos of a person with long hair wearing a denim shirt and jeans.
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    Courtesy of H&M
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    H&M launches storefront on Nordstrom’s marketplace

    The move is part of the fast-fashion brand’s broader effort to reach shoppers in multiple venues, online and off.

    By April 28, 2026
  • A person with short hair and a flannel shirt sits on a blue sheet bed in a small dorm room
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    Courtesy of Dormify
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    Williams-Sonoma relaunches Dormify

    The home retailer debuted a new Dormify website and an option to pick up orders near college campuses using its existing retail footprint. 

    By April 28, 2026