Marketing
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Peloton raises membership pricing ahead of holidays
The fitness company is hiking paid membership costs across tiers and debuted a refreshed product assortment aimed at cross training.
By Dani James • Oct. 1, 2025 -
Target plots retail, marketing blitz around ‘Stranger Things’ final season
Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.
By Peter Adams • Oct. 1, 2025 -
Explore the Trendline➔
Lorado via Getty ImagesTrendlineHow retailers can win over shoppers during the holidays
Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.
By Retail Dive staff -
Retail’s love affair with incentivized reviews
The beauty sector relies on incentivized reviews to attract attention — and sales — while some consumers grow skeptical of their authenticity.
By Dani James • Sept. 30, 2025 -
Spirit Christmas to open 30 locations
The company, a spinoff of Spirit Halloween, tested stores last year. This year, it is nearly quadrupling its footprint.
By Kaarin Moore • Sept. 29, 2025 -
Banana Republic, looking to the future, digs into its past
The brand is celebrating its roots — and appealing to younger consumers — with a vintage apparel collection and a fan’s archive of marketing ephemera.
By Daphne Howland • Sept. 29, 2025 -
Bath & Body Works wants to get inside your dryer
The retailer wants to bring immersive fragrance experiences to daily tasks, according to Chief Merchandising Officer Betsy Schumacher.
By Kaarin Moore • Sept. 29, 2025 -
Target introduces in-store toy demos, kids’ catalog for the holidays
The retailer is also highlighting thousands of toys it will offer under $20, as a way to emphasize value.
By Kaarin Moore • Sept. 26, 2025 -
Michaels rolls out party, knitting shops in wake of Joann and Party City bankruptcies
The Knit & Sew space in stores, which comes about three months after the craft retailer acquired Joann’s IP, will feature co-branded signage.
By Howard Ruben • Sept. 26, 2025 -
Column
The Weekly Closeout: Muji launches skin care and Arc’teryx aims for $5B in sales
The Japanese retailer is debuting a serum and a lotion. Meanwhile, the outdoors brand rolled out a series of goals for 2030.
By Retail Dive Staff • Sept. 26, 2025 -
Target to redesign SoHo store with style focus
The mass retailer will phase in an updated store layout starting this fall, shifting the merchandise assortment from essentials to apparel and beauty.
By Dani James • Sept. 25, 2025 -
Depop debuts Outfits feature for style inspiration
The resale platform aims to make itself a daily destination with a shoppable, in-app collage tool.
By Tatiana Walk-Morris • Sept. 25, 2025 -
Microsoft, Curated for You collaborate on AI-based fashion discovery
Microsoft Copilot can now respond to conversational queries with context-aware, shoppable curations. Retailers like Rent the Runway and Steve Madden are already on board.
By Tatiana Walk-Morris • Sept. 25, 2025 -
Podcast
The Backroom: How the holidays are different this year
Heading into the season, shoppers and retailers alike are getting squeezed by tariffs and mounting economic uncertainty.
By Retail Dive Staff • Sept. 25, 2025 -
Victoria’s Secret launches home fragrance
The collection is releasing just in time for the holiday season, as the retailer chases a growing market segment.
By Kaarin Moore • Sept. 24, 2025 -
The American Girl doll of the year is Samantha’s great, great granddaughter
With Raquel Reyes, the company has created a descendant of another character for the first time — while introducing a new generation to its luxury product.
By Kaarin Moore • Sept. 24, 2025 -
Sephora cozies up to beauty creators with new affiliate program
My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.
By Jessica Hammers • Sept. 24, 2025 -
J.C. Penney furthers ‘It’s from where?’ campaign with exclusive Rebecca Minkoff tie-up
The affordable line from the designer, like the department store’s Bob Mackie collection, is part of an effort to appeal to budget-minded fashionistas.
By Daphne Howland • Sept. 23, 2025 -
Walmart, Target bring back October deals events
To entice consumers to shop early, the mass merchants join Amazon and others in kicking off the holiday season with sales events next month.
By Dani James • Sept. 23, 2025 -
Walmart boosts search accuracy across languages with better translations
An AI agent flags search terms, which are sent to a team of linguists who find the right meaning and add it to the company’s translation platform.
By Bryan Wassel • Sept. 23, 2025 -
Warby Parker’s Neil Blumenthal on what’s next for the brand
The co-founder and co-CEO discusses the brand’s store expansion, its partnership with Target and the decision to sunset an iconic aspect of its business.
By Caroline Jansen • Sept. 23, 2025 -
Deep Dive
Lululemon’s ‘downward spiral’ — and how the brand plans to break out of it
High-priced athleisure isn’t dead, but boring athleisure might be. That means it’s back to the innovation drawing board for the much-loved Canadian brand.
By Cara Salpini • Sept. 22, 2025 -
NikeSkims, the next big play for women activewear shoppers, launches Friday
Featuring seven collections, the brand will offer styles designed for everyday wear, strength training and other pursuits.
By Cara Salpini • Sept. 22, 2025 -
How James Avery Jewelry won back legacy customers
The launch of the “Designs From Our Archives” collection highlighted artisans — and had customers lining up outside of stores.
By Kaarin Moore • Sept. 22, 2025 -
Kohl’s expands fall sales event to 4 days
The department store is offering deals on thousands of products across apparel, beauty and more online and in stores.
By Howard Ruben • Sept. 22, 2025 -
Best Buy builds retail media chops with in-store takeovers, sports deals
The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.
By Jessica Hammers • Sept. 22, 2025