Marketing


  • Four home workout machines with screens
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    Courtesy of Peloton
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    Peloton raises membership pricing ahead of holidays

    The fitness company is hiking paid membership costs across tiers and debuted a refreshed product assortment aimed at cross training.

    By Oct. 1, 2025
  • An old TV displays the Target logo against a white background
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    Permission granted by Target
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    Target plots retail, marketing blitz around ‘Stranger Things’ final season

    Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

    By Peter Adams • Oct. 1, 2025
  • Holiday shopper Explore the Trendline
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    Lorado via Getty Images
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    Trendline

    How retailers can win over shoppers during the holidays

    Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

    By Retail Dive staff
  • A Sephora storefront in the mall
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    Cara Salpini/Retail Dive
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    Retail’s love affair with incentivized reviews

    The beauty sector relies on incentivized reviews to attract attention — and sales — while some consumers grow skeptical of their authenticity.

    By Sept. 30, 2025
  • Storefront of Spirit Christmas
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    Courtesy of Spirit Halloween
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    Spirit Christmas to open 30 locations

    The company, a spinoff of Spirit Halloween, tested stores last year. This year, it is nearly quadrupling its footprint. 

    By Sept. 29, 2025
  • A clothing catalog filled with drawings and descriptions.
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    Courtesy of Gap Inc.
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    Banana Republic, looking to the future, digs into its past

    The brand is celebrating its roots — and appealing to younger consumers — with a vintage apparel collection and a fan’s archive of marketing ephemera.

    By Sept. 29, 2025
  • A selection of Bath & Body Works dryer sheets.
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    Courtesy of Bath & Body Works
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    Bath & Body Works wants to get inside your dryer

    The retailer wants to bring immersive fragrance experiences to daily tasks, according to Chief Merchandising Officer Betsy Schumacher.

    By Sept. 29, 2025
  • Target checkout lane for kids.
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    Courtesy of Target
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    Target introduces in-store toy demos, kids’ catalog for the holidays

    The retailer is also highlighting thousands of toys it will offer under $20, as a way to emphasize value.  

    By Sept. 26, 2025
  • An in-store display of "The Party Shop" inside Michaels
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    Courtesy of Michaels
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    Michaels rolls out party, knitting shops in wake of Joann and Party City bankruptcies

    The Knit & Sew space in stores, which comes about three months after the craft retailer acquired Joann’s IP, will feature co-branded signage.

    By Howard Ruben • Sept. 26, 2025
  • The exterior of Arc'teryx's store in New York City.
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    Courtesy of Jesse Liaw
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    Column

    The Weekly Closeout: Muji launches skin care and Arc’teryx aims for $5B in sales

    The Japanese retailer is debuting a serum and a lotion. Meanwhile, the outdoors brand rolled out a series of goals for 2030.

    By Retail Dive Staff • Sept. 26, 2025
  • People walk through a red tunnel in a store.
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    Courtesy of Target
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    Target to redesign SoHo store with style focus

    The mass retailer will phase in an updated store layout starting this fall, shifting the merchandise assortment from essentials to apparel and beauty. 

    By Sept. 25, 2025
  • A person takes a photo of an item of clothing.
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    Courtesy of Depop
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    Depop debuts Outfits feature for style inspiration

    The resale platform aims to make itself a daily destination with a shoppable, in-app collage tool. 

    By Tatiana Walk-Morris • Sept. 25, 2025
  • Screen with three models and a handbag.
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    Courtesy of Curated for You
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    Microsoft, Curated for You collaborate on AI-based fashion discovery

    Microsoft Copilot can now respond to conversational queries with context-aware, shoppable curations. Retailers like Rent the Runway and Steve Madden are already on board. 

    By Tatiana Walk-Morris • Sept. 25, 2025
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How the holidays are different this year

    Heading into the season, shoppers and retailers alike are getting squeezed by tariffs and mounting economic uncertainty.

    By Retail Dive Staff • Sept. 25, 2025
  • Victoria's Secret's Home Fragrance collection.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret launches home fragrance

    The collection is releasing just in time for the holiday season, as the retailer chases a growing market segment. 

    By Sept. 24, 2025
  • American Girl doll of the year 2026.
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    Courtesy of American Girl
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    The American Girl doll of the year is Samantha’s great, great granddaughter

    With Raquel Reyes, the company has created a descendant of another character for the first time — while introducing a new generation to its luxury product.

    By Sept. 24, 2025
  • People walking past a Sephora store.
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    Daphne Howland/Retail Dive
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    Sephora cozies up to beauty creators with new affiliate program

    My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

    By Jessica Hammers • Sept. 24, 2025
  • Two fashionable looking people, wearing sunglasses, cross a street in a crosswalk.
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    Courtesy of J.C. Penney
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    J.C. Penney furthers ‘It’s from where?’ campaign with exclusive Rebecca Minkoff tie-up

    The affordable line from the designer, like the department store’s Bob Mackie collection, is part of an effort to appeal to budget-minded fashionistas.

    By Sept. 23, 2025
  • Walmart storefront.
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    Kaarin Vembar/Retail Dive
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    Walmart, Target bring back October deals events

    To entice consumers to shop early, the mass merchants join Amazon and others in kicking off the holiday season with sales events next month.

    By Sept. 23, 2025
  • Walmart Connect app
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    Courtesy of Walmart
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    Walmart boosts search accuracy across languages with better translations

    An AI agent flags search terms, which are sent to a team of linguists who find the right meaning and add it to the company’s translation platform.

    By Bryan Wassel • Sept. 23, 2025
  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker’s Neil Blumenthal on what’s next for the brand

    The co-founder and co-CEO discusses the brand’s store expansion, its partnership with Target and the decision to sunset an iconic aspect of its business.

    By Sept. 23, 2025
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Retail Dive
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    Deep Dive

    Lululemon’s ‘downward spiral’ — and how the brand plans to break out of it

    High-priced athleisure isn’t dead, but boring athleisure might be. That means it’s back to the innovation drawing board for the much-loved Canadian brand.

    By Sept. 22, 2025
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    NikeSkims, the next big play for women activewear shoppers, launches Friday

    Featuring seven collections, the brand will offer styles designed for everyday wear, strength training and other pursuits.

    By Sept. 22, 2025
  • A James Avery artisan.
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    Courtesy of James Avery
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    How James Avery Jewelry won back legacy customers

    The launch of the “Designs From Our Archives” collection highlighted artisans — and had customers lining up outside of stores. 

    By Sept. 22, 2025
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s expands fall sales event to 4 days

    The department store is offering deals on thousands of products across apparel, beauty and more online and in stores.

    By Howard Ruben • Sept. 22, 2025
  • Rendering of IKEA experience inside Best Buy store
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    Courtesy of Best Buy
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    Best Buy builds retail media chops with in-store takeovers, sports deals

    The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

    By Jessica Hammers • Sept. 22, 2025