DTC

  • Four home workout machines with screens
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    Courtesy of Peloton
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    Peloton raises membership pricing ahead of holidays

    The fitness company is hiking paid membership costs across tiers and debuted a refreshed product assortment aimed at cross training.

    By • Oct. 1, 2025
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    Nike CEO touts ‘tangible progress’ as revenue rises 1% in Q1

    Three priority areas — running, North America and wholesale — all posted growth in the quarter.

    By • Oct. 1, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Stanley launches take-back program

    The brand, known for its tumblers, is furthering its “Built for Life” promise by offering a $5 discount code to customers who send back eligible products.

    By Howard Ruben • Sept. 30, 2025
  • symbols of website accessibility
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    Permission granted by AudioEye
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    Sponsored by AudioEye

    Retail sites are riddled with accessibility issues. It could cost you this holiday season.

    Retailers risk lost holiday sales if accessibility issues block the path to purchase.

    By AudioEye • Sept. 29, 2025
  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker’s Neil Blumenthal on what’s next for the brand

    The co-founder and co-CEO discusses the brand’s store expansion, its partnership with Target and the decision to sunset an iconic aspect of its business.

    By • Sept. 23, 2025
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Retail Dive
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    Deep Dive

    Lululemon’s ‘downward spiral’ — and how the brand plans to break out of it

    High-priced athleisure isn’t dead, but boring athleisure might be. That means it’s back to the innovation drawing board for the much-loved Canadian brand.

    By • Sept. 22, 2025
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    NikeSkims, the next big play for women activewear shoppers, launches Friday

    Featuring seven collections, the brand will offer styles designed for everyday wear, strength training and other pursuits.

    By • Sept. 22, 2025
  • A man wearing a blue beanie from Love Your Melon
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    Courtesy of Love Your Melon
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    Love Your Melon to relaunch after founder reacquires brand

    Zachary Quinn bought back the company, known for its beanie caps, that Win Brands Group acquired in 2022.

    By Howard Ruben • Sept. 18, 2025
  • Glossier pop-up in Seaport, Boston
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    Cara Salpini/Retail Dive
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    Glossier taps Colin Walsh to replace Kyle Leahy as CEO

    The DTC beauty brand hoped to find a “Colin Walsh type” to help it pursue growth, and got the man himself to take the job.

    By • Sept. 12, 2025
  • An assortment of Byoma's toner, oil and eye gel products.
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    Courtesy of Byoma
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    Bansk Group acquires majority stake in skin care brand Byoma

    The brand will continue to be led by founder and CEO Marc Elrick following the close of the deal.

    By Howard Ruben • Sept. 12, 2025
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark names president of core business

    In this newly created role, Michael Black will oversee the online pet retailer’s DTC and wholesale businesses.

    By Howard Ruben • Sept. 9, 2025
  • The exterior of Skechers' performance store in Miami, Florida
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    Courtesy of Skechers
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    Skechers opens first US-based performance store

    The 26,000-square-foot store in Miami follows the brand’s opening of locations in Canada, Chile, Belgium and Germany.

    By Howard Ruben • Sept. 8, 2025
  • An entrance to a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon CEO: ‘We have become too predictable’

    The retailer, facing stalled growth in the U.S., is overhauling its design and development process as it looks to bring in more newness, faster.

    By • Sept. 5, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike to lay off less than 1% of corporate team

    The cuts come after CEO Elliott Hill unveiled a strategy a few months ago to realign the company’s teams around key sports.

    By • Sept. 2, 2025
  • The exterior of Wilson's Mall of America store
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    Permission granted by Wilson
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    Wilson CEO to step down

    Joe Dudy is exiting the chief executive role after spending three decades at Wilson and parent company Amer Sports.

    By Howard Ruben • Aug. 22, 2025
  • The exterior of Knix's SoHo store in New York City
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    Courtesy of Knix
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    Knix makes a bigger play for the US market with New York store opening

    The SoHo location will feature bra bars, as well as a selection of the brand’s underwear, activewear and its teen brand, Kt by Knix.

    By Howard Ruben • Aug. 19, 2025
  • A group of models of diverse ethnicities, sizes and ages wear lingerie in shades of purple, black, lavender and leopard print.
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    Courtesy of Victoria's Secret & Co.
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    Adore Me founder out at Victoria’s Secret & Co.

    Now leading the brand is Christine Vellani, who has worked in merchandising and new business at the lingerie giant for nearly six years.

    By • Aug. 19, 2025
  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    Active footwear a bright spot in the first half of the year

    Nevertheless, a Circana report found U.S. footwear sales fell 1% from January to June, with the fashion and outdoor categories leading the declines.

    By • Aug. 19, 2025
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Column

    The Weekly Closeout: Walmart settles $5.6M lawsuit, Target drops Halloween assortment

    The consumer protection lawsuit alleged the mass retailer overcharged customers, while products from Target's spooky collection start at $1.

    By Retail Dive Staff • Aug. 15, 2025
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
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    Courtesy of On's Q2 2025 image library
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    On raises full-year outlook, shrugs off tariff impact

    Currency changes challenged the Swiss brand in Q2, but net sales still rose with direct to consumer leading the way.

    By • Aug. 12, 2025
  • An Indochino shop-in-shop in a Nordstrom store
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    Courtesy of Indochino
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    Indochino deepens partnership with Nordstrom

    With five additional shop-in-shops slated to open in the department store’s locations, the concept will now be in 38 of Nordstrom’s stores.

    By Howard Ruben • Aug. 12, 2025
  • A window features mannequins in running apparel next to Nordstrom and Nike logos.
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    Courtesy of Nordstrom
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    Nordstrom brings on Nike for latest pop-up

    The in-store effort at The Corner in the company's New York flagship will feature apparel geared toward runners.

    By Tatiana Walk-Morris • Aug. 11, 2025
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Allbirds expects to lose some momentum in Q3, lowers full-year guidance

    Tariffs and store closures are clouding the brand's progress, and a lot is riding on the fourth quarter.

    By • Aug. 8, 2025
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images
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    Peloton to shrink workforce by 6% in cost-cutting effort

    The fitness company told its shareholders that operating expenses “remain too high, which hinders our ability to invest in our future.”

    By Alexei Alexis • Aug. 8, 2025
  • A graphic mural on the side of a Warby Parker depicts three colorful silhouettes of people with eyeglasses against an azure background.
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    Courtesy of Warby Parker
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    Warby Parker to end home try-on program as it focuses on stores, digital experience

    The eyewear company said the vast majority of the program’s users live within 30 minutes of one of the retailer’s 300 stores.

    By • Aug. 7, 2025