Dive Brief:
- Wal-Mart’s “As Sung By Craig Robinson” is the most-viewed holiday ad campaign of 2015, according to analytics firm Visible Measures, with 39.8 million views to date.
- Second place went to Duracell’s Star Wars-themed ad, “The Battle for Christmas Morning,” which has been viewed 37.4 million times so far this season.
- Target and Toys R Us also made Visible Measures’ Top 10 list of holiday ads, alongside campaigns from Samsung, AT&T, Ziploc, and the Mormon Church.
Dive Insight:
Three Wal-Mart campaigns made Visible Measures’ list of Top 10 holiday ads. The No. 1 spot, “As Sung By Craig Robinson,” has attracted 39.8 million views so far this season, while other ads from the chain took the No. 5 and No. 7 spots on the list with 24.7 million and 19.4 million views, respectively.
Other retailers appearing in the Top 10 were Target, with its “Holiday Odyssey” ads (22.8 million views), and Toys R Us, with the long-form, stop-motion fairy tale, “Toys Unboxing Toys” (17.6 million views). Target’s five-episode Holiday Odyssey campaign scored big in a similar list last week from analytics firm Socialbakers, while Wal-Mart didn’t place at all.
Visible Measures’ methodology includes all iterations of a campaign including user-generated spoofs, likely explaining why Craig Robinson’s humorous ads, a Star Wars-themed Duracell ad, and the Mormons made the list.
