Dive Brief:

• Fast-fashion retailer Topshop has partnered with Pinterest to introduce Pinterest Palettes, which help shoppers pick clothing based on color schemes revealed by their saved pins. 
• The Pinterest Palette scans pins on a selected board or user account to produce a personalized color bar, offering more than 16 million possible color variations. 
• The application also offers preselected bars based on collections from New York’s Fashion Week, and more will be based on upcoming events in London, Milan, and Paris. 

Dive Insight:

Pinterest’s latest integration culls user preferences expressed through pins to drive shopping at British fast-fashion retailer Topshop. Examining pins to determine the dominant colors, Pinterest Palettes helps shoppers create a personalized color bar, then helps them shop for apparel and accessories in their “color DNA” at the Topshop e-commerce site and flagship stores in New York City and London.

Hosting more than 24 million fashion posts every day, the integration plays to Pinterest’s strengths as a discovery platform for women and fashionistas.