Dive Brief:

• U.K. shopping app Grabble has raised another $1.8 million in funding from angel investors, the company said. 

• The Tinder-like app, which uses swipes for yes or no where “yes” can add items to a cart, is free for use by shoppers and financed by tiers of service packages for retailers.

• The company plans to expand into the U.S. and Asia by summer this year.

Dive Insight:

Grabble is getting raves for its good-looking, extremely user-friendly tech approach to shopping — taking full advantage of mobile’s strengths to enable consumers to shop in an effective and fun way.

The app has 50,000 users, who have “grabbled” some 450,000 items from 2,000 retail sites, including Urban Outfitters, Topshop, Zara, and Uniqlo. With one of the best app conversion rates, the company says it’s aiming at the “purchase-focused” user.