Dive Brief:
- Target announced plans to add radio frequency identification (RFID) smart labels to many items in order to improve inventory tracking accuracy and fulfillment.
- RFID information will help customers find out if an item is in stock and enhance fulfillment of orders placed online for in-store pickup.
- The extensive rollout will launch in a few locations by the end of the year and will expand to cover all Target stores in 2016.
Dive Insight:
Target is planning one of the largest RFID deployments to date in retail.
Target is adding the smart tags to merchandise to enhance its inventory tracking and multichannel fulfillment capabilities. The RFID-enhanced tags will launch in key categories such as women’s, baby and children’s apparel and home décor, the company says—some of the most popular items purchased online for in-store pickup. In-store pickup accounts for 15% of Target.com purchases.
