Dive Summary:

• Target has begun to introduce its new line of chocolates catered specially to in-store Generation Y consumers, according to details from Supermarket News.
• The new line of ‘Hello’ chocolates is part of an exclusive agreement with popular chocolate maker Lindt.
• “Target is seeing this as an opportunity to [cater] to an underserved space in the chocolate category,” says Mike Hurley, marketing director for Lindt chocolate company.

From the article:

Rather than merchandise Hello products by form, as is customary in the chocolate category, Target is devoting an inline brand block to the collection of bars, on-the-go sticks and bags of mini-sticks to better amplify brand messaging, noted Hurley.