Dive Brief:

• Target Corp. has launched new in-store features to its shopping app, including maps, shopping lists, location services, and search.

• The interactive maps will provide a guide to special sales on Black Friday.

• The retailer has also made improvements to its web and mobile sites, including enhanced connections with Pinterest and Instagram.

Dive Insight:

Target is rolling out these enhanced app features at just the right moment. Much depends on how things work in-store during Black Friday, but if everything goes smoothly and shoppers like using Target’s app and sites, they could get hooked for the rest of the year too.