Dive Brief:

• Hoffman Estates (Chicago)-based Sears will shutter its Loop district location in April after liquidation and lay-offs beginning Jan. 26. The closing comes amid a campaign of selling assets and closing stores in the U.S. and Canada.

• Chicago is the retailer’s flagship city, where its name once graced the famed skyscraper now known as Willis Tower.

• Sears Holdings, the retailer’s parent company, has seen revenue decline since 2005. That year, billionaire hedge fund manager Edward Lampert, now Sears chairman and CEO, merged Kmart and Sears in an $11-billion deal.

Dive Insight:

It’s almost like renaming the famous Sears Tower to Willis Tower in 2009 was bad luck for the once seemingly larger-than-life retailer. Although many in Chicago still refer to the skyscraper as the Sears Tower, the truth is that the retailer is a shadow of its former self. It continues to close stores, lay off employees and shed assets in hopes of garnering cash as it struggles to compete with traditional department stores, big-box stores, and the likes of Walmart and Target. Chairman and CEO Edward Lampert is also putting money and muscle into the technology it will take to boost its e-commerce segment, which, if successful, could in a way bring the retailer back to its roots, when its catalog was the go-to place to order everything from work boots to houses.