Dive Summary:

• Amazon is preparing to launch its Amazon Fresh grocery delivery service in the San Francisco Bay area, reports SF Gate.
• The service was initially slated to launch in the bay area beginning in October but could be officially unveiled to consumers next week.
• Amazon has already launched the grocery service in major west coast cities Seattle and Los Angeles.

Dive Insight:

Amazon Fresh offers consumers same-day delivery service for groceries but will certainly face stiff competition in the Bay area from the likes of Safeway, Whole Foods, Walmart, Google and eBay – who have already entered the same-day delivery service landscape in the San Francisco area.