Dive Brief:
- Pitney Bowes has acquired cloud software firm Enroute Systems Corp. in order to expand its services in e-commerce and logistics, the Wall St. Journal Reports. Financial details of the deal were not made available.
- Systems from Seattle-based Enroute help retailers locate low-cost shipping options and track packages from multiple carriers.
- Best known for selling printers and postal metering equipment, Pitney-Bowes has seen its business shrink as more marketing and shopping has moved online.
Dive Insight:
Longtime mail metering manufacturer Pitney Bowes is moving to the cloud along with many of its customers in retail. The company has bought out Enroute, a company offers cloud-based software systems that help retailers and other clients manage e-commerce shipments on multiple carriers.
The software-as-a-service (SaaS) company will help Pitney Bowes stay current as more marketing and shopping activity moves online. Last year, Pitney Bowes acquired Borderfree, a company that helped ease e-commerce transactions across borders, and its e-commerce and logistics management offerings are already delivering 10% revenue growth from its e-commerce services unit.
“The expansion of our e-commerce offerings will enable us to help our clients deliver a better consumer shopping experience from sales order to package delivery by connecting a variety of physical and digital processes in the fulfillment management chain,” Lila Snyder, president of Global E-commerce for Pitney Bowes, said in a release.
