Petco now offers same-day delivery with Instacart

Dive Brief:

Petco is launching a delivery service in partnership with Instacart that promises to deliver certain products in as little as an hour.
Petco Now is available in 14 major metro areas, including Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, Miami, San Francisco, Seattle, and Washington D.C.
The service will offer more than 13,000 products for dogs, cats and other pets, including food, treats, toys, and additional supplies.

Dive Insight:

Petco has entered the same-day delivery fray in 14 major cities, providing more than 13,000 products for dogs, cats, birds, and other pets in as little as one hour with delivery partner Instacart. With more than 50 grocery partners nationwide, Instacart specializes in local delivery of orders made online.

Delivery of pet supplies is available in Atlanta, Austin, Boston, Boulder, Chicago, Denver, Houston, Los Angeles, Miami, Philadelphia, Portland, San Francisco, Seattle and Washington D.C.