Dive Brief:
- Costco, Amway, and Apple led a ranking of the fastest web and mobile sites for June 2015 tabulated by digital performance company Dynatrace.
- Dynatrace worked with Internet Retailer to build a ratings system for leading retailers’ sites based on thousands of tests of loading and transaction speeds.
- Testing will continue to produce a monthly report of site performance.
Dive Insight:
Site performance is crucial to sales for online retailers; the longer a page takes to load, the more likely a shopper will abandon it. Knowing this, Internet Retailer and Dynatrace have introduced a new measure to gauge which retailers offer the best performance and on their web and mobile sites.
The system tests performance in mobile, last mile, web and transaction environments, using real end-user access points in homes and businesses throughout the United States to measure response times, availability and consistency. Testing will continue to generate a monthly report that shows movement in the rankings among retailers.
June’s best performers? No. 1 was Costco, followed by Amway, Apple, Tiger Direct, PCConnection, Overstock.com, BestBuy, Urban Outfitters, Williams-Sonoma and Office Depot.
