Dive Brief:

• Google has named Brian Elliott general manager of its Google Express same-day delivery service, above Victoria Ransom, who will continue to handle product for the unit.
• Elliott was in charge of business development for Google Shopping for two years, expanding partnerships and leading development of its mobile platform’s “Buy” button. 
• Google has dedicated $500 million to develop Google Express, but has had trouble keeping top executives. 

Dive Insight:

For the third time in less than a year, Google Express will get a new lead executive— Brian Elliott, formerly leader of business development for Goggle Shopping. While the search giant has been reshuffling leadership to place a general manager over each unit, the move may underline some difficulties Google has had in its attempt to go head-to-head with Amazon, eBay, and other mobile apps in shopping.

Google Express, which offers household items, groceries, and other goods from local stores for same-day delivery, has been well received in many of the markets where it is available. But with desktop search ceding ground to the mobile web and shopping apps, Google needs products like Express and the mobile “Buy” button it started testing in May to succeed to bring in revenues.