Dive Brief:
- Cyber Monday online sales through desktop computers came in at $2.038 billion this year, making it the biggest e-commerce day in history.
- This is a 17% jump from last year, and the first time a single day has seen over $2 billion in desktop sales.
- For the five days from Thanksgiving through Cyber Monday, online spending from desktops surged 24% to $6.6 billion.
Dive Insight:
This data from ComScore is something to take seriously. It shows that online buying is growing in leaps and bounds, and merchandisers really should take note.
Virtually all retailers have some kind of online presence, but the ComScore figures demonstrate an immediacy. People not only want to buy online, they are going at it great guns; it's hard to imagine a retailer that isn't looking long and hard at these figures and telling their web group to "Get with it."
The data also suggest that holiday sales are going to be more skewed than ever between the Internet and brick-and-mortar, and it will be interesting to see who this holiday season's winners and losers are. One prediction is almost certain: the winners will likely have strong Internet operations.
