Dive Brief:

• Amazon formally launched its Amazon Home Services Monday, a marketplace for professional services. 
• The e-commerce giant is partnering with companies like TaskRabbit, Pep Boys, and TakeLessons to sell 700 different services to customers in 41 U.S. states. 
• Amazon will screen service professionals and offer reviews from verified customers, and offer a satisfaction guarantee for every service purchase. 

Dive Insight:

With this new marketplace, offering services for everything from house cleaning to goat grazing, Amazon has gone beyond selling physical and digital products. Competing with business referral companies like Angie's List and Yelp, the new offerings can help Amazon as it seems to expand beyond traditional retail.