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What experiential retail looks like in 2025

Retailers are experimenting with interactive store models to re-connect with shoppers. Digital-first brands are opening physical locations for the first time while more established players are expanding store concepts and introducing new formats.

included in this trendline
  • Small-format, off-price stores added to first round of Macy’s closures
  • Sephora to redesign entire North American store fleet
  • Take a look inside the new Barnes & Noble in Washington, D.C.
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.