Dive Brief:
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Paid search advertising is increasingly led by image-based ads, according to search and digital marketing firm Rimm-Kaufman Group.
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In Q1, spending on ads with product images and prices rose 69% over last year, while spending on text-only ads rose only 6%, RKG found.
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Paid search spending on all search engines rose 17% and paid clicks rose 11%. Mobile clicks account for 36% of total paid clicks and 27% of total search spending, according to RKG’s report. Mobile clicks were half smartphone-based and half tablet-based. Meanwhile, desktop clicks fell 3%.
Dive Insight:
Each image in paid searches may not be worth a thousand words -- because marketers shouldn’t be using that many words in the first place. But picture-based clicks are increasingly valuable, and increasingly being seen on mobile devices.